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Be sure to burn your candle long enough to allow the soy wax to melt all the way to the edge of the jar. Once it burns out fully to the diameter, you will want to continue to let it melt down about 1/4" deep. This is called a melt pool and is key because it's the point where all of the aroma is released, allowing you to fill the room with your favorite scent.  

In between burning, we recommend trimming your wick down to ~1/4" in height. You may not always have to do this but if your wicks look like they are starting to curl over or have some soot build up (also referred to as mushrooming), it's best to cut the excess off so your candle burns evenly and at a good temperature.
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Try to keep your candle away from excessive amounts of light. Since there are no added chemicals in our candles, soy wax tends to turn yellow if exposed to too much UV or florescent lighting. It doesn't affect the scent or quality of the candle at all but will affect the appearance.